OUR BRANDS

About I Rush — Supporting Your Skin and the Way You Live

I Rush Corporate Philosophy

Philosophy

To nurture beauty and well-being, and help create a society where people can continue to grow.
We are guided by the principle of creating value for everyone—our company, our customers, and the people who use our products.
To nurture beauty and well-being, and help create a society where people can continue to grow.
We are guided by the principle of creating value for everyone—our company, our customers, and the people who use our products.

Vision

To create a workplace where employees find purpose and continue to grow,
while delivering products that bring smiles to customers around the world
and contribute positively to society.
To create a workplace where employees find purpose and continue to grow,
while delivering products that bring smiles to customers around the world
and contribute positively to society.

Mission

Through products that support beauty, wellness, and peace of mind,
we encourage people to enjoy life and discover a deeper sense of purpose.
Through products that support beauty, wellness, and peace of mind,
we encourage people to enjoy life and discover a deeper sense of purpose.

Our Products

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Only what your skin truly needs—
gentle, purposeful, and carefully selected.
By combining nature and science,
we create skincare designed to support the skin’s natural beauty.
Only what your skin truly needs—gentle, purposeful, and carefully selected.
By combining nature and science, we create skincare designed to support the skin’s natural beauty.
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Developed for those who want to maintain smooth, healthy-looking skin as they age, our products are designed to support a firmer-looking appearance.

We listen closely to feedback from beauty professionals and customers, and continue creating products with thoughtful formulas and a focus on the experience of daily use.
Developed for those who want to maintain smooth, healthy-looking skin as they age.

Our products are designed to support a firmer-looking appearance.

We listen closely to feedback from beauty professionals and customers,
and continue creating thoughtful formulas for the daily skincare experience.
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Meet the Producer
Founder and Representative Director, I Rush Inc.

PROFILE

Sae Arai
Esthetician / Eyelash Artist / Beauty Producer
Born and raised in Gunma Prefecture, a region known for its dry seasonal winds, Sae Arai experienced dryness and recurring skin concerns for many years.
As those concerns became more noticeable with age, discovering triple gamma-linolenic acid inspired a new direction in her approach to skincare.
Wanting to share that experience with others, she began contributing to product development using the knowledge and experience gained through her work in the beauty industry.
Today, she continues to listen closely to customers and beauty professionals while developing products designed to deliver a satisfying daily skincare experience.
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Ageless,
Boundless Beauty

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Skincare

Skincare


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FRAGRANCE

Fragrance


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FREE SHIPPING IN JAPAN

Free Shipping in Japan


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USER’S VOICE

Customer Reviews
  • 2759ea836e5ea05b99e53bbe9d48c423_a46e3e3b-c7b3-4e86-969e-0ceba85a6ace

    Premium Rich Oil

    premium rich oil
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Goodbye to Dry-Feeling Skin!

My skin used to feel dry all the time, but since I started using this oil, it feels moisturized throughout the year. I also feel that the lines around my mouth are less noticeable.

Customer E, 40s

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A Versatile Oil for Face and Body!

I love that I can use it not only on my face, but also on my nails and fingertips. It feels light and non-sticky—this is all I need after a bath.

Customer N, 40s

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My Skin Looked Clearer After Two Months

I had struggled with blemishes and rough skin on my back for years. After using it consistently for two months, I felt my skin looked noticeably clearer, and I was truly impressed.

Customer E, 30s

  • eb9405555b4849ff6908f5c23615c3d0_5c3ea0e4-dba4-4fee-94db-5f1826e80703

    Premium Lipo Cream

    premium lipo cream
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A Cream That Works Well Under Makeup

I love that my makeup stays in place even when I use it after my morning skincare routine. It feels lightweight but still keeps my skin well moisturized.

Customer H, 40s

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A Time-Saving Essential for Busy Mornings

Its multifunctional formula helps simplify my morning skincare routine. I also appreciate that it is fragrance-free and colorant-free.

Customer H, 30s

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Moisturized Through the Morning

Since adding the oil and Lipo Cream to my evening routine, my skin feels moisturized through the morning. My makeup also applies more smoothly.

Customer F, 30s

  • 826e94580f940fa117b62476c7c3a9bf_5ab9d057-e5e9-403b-8445-49c08dc2bdeb

    Premium UV Cream

    premium UV cream
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A New Approach to Daily UV Care

I was impressed by the unique concept. It has made applying sunscreen something I look forward to as part of my daily routine.

Customer E, 40s

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Comfortable to Use with the Family

I appreciate the fragrance-free, gentle-feeling formula and how comfortable it is to use as part of our family’s routine.

Customer K, 40s

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Stays in Place and Brightens the Look of Skin

I used to think sunscreen would make my makeup break down, but this UV cream blends in well and stays comfortable. Its finishing effect also makes my skin look brighter.

Customer M, 30s

Ageless,Boundless Beauty

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Stay Lifted, Stay Beautiful

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Beauty That Defies Gravity

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